397 lines
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HTML
397 lines
20 KiB
HTML
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短视频账号起号逻辑
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<span>EQ</span>
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<a href="/categories/Finance/">
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<div class="ellipsis">
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<span>Finance</span>
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</a>
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<a href="/categories/Front-End/">
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<div class="ellipsis">
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<span>Front-End</span>
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<a href="/categories/Hexo/">
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<div class="ellipsis">
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<span>Hexo</span>
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</div>
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</a>
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<a href="/categories/%E6%B1%82%E5%AD%A6%E4%B9%8B%E8%B7%AF/">
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<div class="ellipsis">
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<span>求学之路</span>
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<a href="/categories/%E8%87%AA%E5%AA%92%E4%BD%93/">
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<div class="ellipsis">
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<span>自媒体</span>
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</a>
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<span>偏好</span>
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<cosy-short-key>⌘</cosy-short-key>
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<cosy-short-key>p</cosy-short-key>
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<section>
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<span slot="content"><span>首页</span>
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<cosy-short-key>⌘</cosy-short-key>
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<cosy-icon href="/">
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自媒体
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<span class="ellipsis">
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短视频账号起号逻辑
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</section>
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<!-- 渲染文章内容 -->
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<article>
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<!-- 文章标题 -->
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<h1 class="post-title">短视频账号起号逻辑</h1>
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<div class="last-updated">
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上次更新: 2023-11-14 15:33:17
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<!-- 文章 -->
|
||
<h1 id="抖音流量池"><a href="#抖音流量池" class="headerlink" title="抖音流量池"></a>抖音流量池</h1><table>
|
||
<thead>
|
||
<tr>
|
||
<th>级别</th>
|
||
<th>曝光次数</th>
|
||
<th>播放量范围</th>
|
||
</tr>
|
||
</thead>
|
||
<tbody><tr>
|
||
<td>初级流量池</td>
|
||
<td>冷启动</td>
|
||
<td>0~500</td>
|
||
</tr>
|
||
<tr>
|
||
<td></td>
|
||
<td>二次曝光</td>
|
||
<td>3K~5K</td>
|
||
</tr>
|
||
<tr>
|
||
<td></td>
|
||
<td>三次曝光</td>
|
||
<td>1W~2W</td>
|
||
</tr>
|
||
<tr>
|
||
<td></td>
|
||
<td>四次曝光（人工复审）</td>
|
||
<td>10W~15W</td>
|
||
</tr>
|
||
<tr>
|
||
<td>中级流量池</td>
|
||
<td>五次曝光</td>
|
||
<td>30W~70W</td>
|
||
</tr>
|
||
<tr>
|
||
<td>高级流量池</td>
|
||
<td>六次曝光</td>
|
||
<td>100W~300W</td>
|
||
</tr>
|
||
<tr>
|
||
<td>热门流量池</td>
|
||
<td>七次曝光</td>
|
||
<td>500W~1200W</td>
|
||
</tr>
|
||
<tr>
|
||
<td>全平台曝光</td>
|
||
<td>八次曝光</td>
|
||
<td>-</td>
|
||
</tr>
|
||
</tbody></table>
|
||
<h1 id="如何起新号"><a href="#如何起新号" class="headerlink" title="如何起新号"></a>如何起新号</h1><h2 id="素材整理与发布"><a href="#素材整理与发布" class="headerlink" title="素材整理与发布"></a>素材整理与发布</h2><ul>
|
||
<li>准备 20 条内容，分成 5 组。</li>
|
||
<li>连续 5 天，每天发布 4 条。</li>
|
||
<li>每个短视频投入 100 元抖+（选择投放时长 6 小时或 12 小时）。</li>
|
||
<li>选取同类账号，确定兴趣标签。</li>
|
||
<li>主要关注点赞、评论数据。</li>
|
||
</ul>
|
||
<h2 id="数据分析与追加投资"><a href="#数据分析与追加投资" class="headerlink" title="数据分析与追加投资"></a>数据分析与追加投资</h2><ul>
|
||
<li>第二天，基于前一天数据，忽略点赞和评论。</li>
|
||
<li>选择完播率最高的视频，追加投资 200 元。</li>
|
||
<li>投向粉丝量（选择投放时长 6 小时或 12 小时）。</li>
|
||
</ul>
|
||
<h2 id="持续操作与评估"><a href="#持续操作与评估" class="headerlink" title="持续操作与评估"></a>持续操作与评估</h2><ul>
|
||
<li>在 5 天内完成 20 条视频的投放。</li>
|
||
<li>总费用 3000 元，目标达到 7.5W 播放量视为合格。</li>
|
||
<li>如果有视频完播率大于 40%，可达小热门；大于 50%，可达大热门。</li>
|
||
</ul>
|
||
<h2 id="数据筛"><a href="#数据筛" class="headerlink" title="数据筛"></a>数据筛</h2><ul>
|
||
<li>隐藏表现不佳的视频。</li>
|
||
<li>选出最佳视频，追加投资 2000 元抖+，针对粉丝量。</li>
|
||
</ul>
|
||
<h2 id="备注：兴趣标签选择"><a href="#备注：兴趣标签选择" class="headerlink" title="备注：兴趣标签选择"></a>备注：兴趣标签选择</h2><ul>
|
||
<li>关注二级兴趣标签（整理账号粉丝兴趣分布）。</li>
|
||
<li>赛道长尾词：通过“创作灵感”，找到相关小账号（5K-10W 粉丝），避开大 V，直接投放，吸引其粉丝。</li>
|
||
</ul>
|
||
|
||
<div class="post-tags">
|
||
<!-- 文章tags -->
|
||
|
||
</div>
|
||
<p class="motto">重拾纯粹的写作</p>
|
||
</article>
|
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<!-- 评论 -->
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<div id="vcomments"></div>
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</div>
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||
<span>目录</span>
|
||
</p>
|
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<!-- 文章toc -->
|
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<ol class="toc"><li class="toc-item toc-level-1"><a class="toc-link" href="#%E6%8A%96%E9%9F%B3%E6%B5%81%E9%87%8F%E6%B1%A0"><span class="toc-number">1.</span> <span class="toc-text">抖音流量池</span></a></li><li class="toc-item toc-level-1"><a class="toc-link" href="#%E5%A6%82%E4%BD%95%E8%B5%B7%E6%96%B0%E5%8F%B7"><span class="toc-number">2.</span> <span class="toc-text">如何起新号</span></a><ol class="toc-child"><li class="toc-item toc-level-2"><a class="toc-link" href="#%E7%B4%A0%E6%9D%90%E6%95%B4%E7%90%86%E4%B8%8E%E5%8F%91%E5%B8%83"><span class="toc-number">2.1.</span> <span class="toc-text">素材整理与发布</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90%E4%B8%8E%E8%BF%BD%E5%8A%A0%E6%8A%95%E8%B5%84"><span class="toc-number">2.2.</span> <span class="toc-text">数据分析与追加投资</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%8C%81%E7%BB%AD%E6%93%8D%E4%BD%9C%E4%B8%8E%E8%AF%84%E4%BC%B0"><span class="toc-number">2.3.</span> <span class="toc-text">持续操作与评估</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E7%AD%9B"><span class="toc-number">2.4.</span> <span class="toc-text">数据筛</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E5%A4%87%E6%B3%A8%EF%BC%9A%E5%85%B4%E8%B6%A3%E6%A0%87%E7%AD%BE%E9%80%89%E6%8B%A9"><span class="toc-number">2.5.</span> <span class="toc-text">备注：兴趣标签选择</span></a></li></ol></li></ol>
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