2023-12-25 16:39:03 +08:00
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短视频账号起号逻辑
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<meta name="author" content="Mozzie">
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2023-12-26 10:56:25 +08:00
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<link rel="canonical" href="https://mozzie.cn/2023/11/14/clqlr9qri001e6gz32p4w1ggi/">
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2023-12-25 16:39:03 +08:00
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2023-12-26 10:56:25 +08:00
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2023-12-25 16:39:03 +08:00
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<script>window.i18n = {"tip-status-done":"完成","tip-status-default":"全部","tip-status-todo":"计划","tip-status-doing":"进行","tip-status-other":"其他","text-select":"选择","text-move":"移动","text-esc":"退出","January":"一月","February":"二月","March":"三月","April":"四月","May":"五月","June":"六月","July":"七月","August":"八月","September":"九月","October":"十月","November":"十一月","December":"十二月"}</script>
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<div class="profile">
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<a class="badge" href="/">
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<span>Hi</span>
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<span>Mozzie</span>
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<span>显示 / 隐藏 左侧导航</span>
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<cosy-short-key>⌘</cosy-short-key>
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<cosy-short-key>K</cosy-short-key>
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<nav class="category-nav cosy-scrollbar">
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<ul><li data-path="archives">
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<a href="/archives">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 20 20"><g fill="none"><path d="M3.5 3A1.5 1.5 0 0 0 2 4.5v4A1.5 1.5 0 0 0 3.5 10h9A1.5 1.5 0 0 0 14 8.5v-4A1.5 1.5 0 0 0 12.5 3h-9zM3 4.5a.5.5 0 0 1 .5-.5h9a.5.5 0 0 1 .5.5v4a.5.5 0 0 1-.5.5h-9a.5.5 0 0 1-.5-.5v-4zm.5 6.5A1.5 1.5 0 0 0 2 12.5v4A1.5 1.5 0 0 0 3.5 18h9a1.5 1.5 0 0 0 1.5-1.5v-4a1.5 1.5 0 0 0-1.5-1.5h-9zM3 12.5a.5.5 0 0 1 .5-.5h9a.5.5 0 0 1 .5.5v4a.5.5 0 0 1-.5.5h-9a.5.5 0 0 1-.5-.5v-4zm14-.063a2.003 2.003 0 0 1-2.5-1.937A2 2 0 0 1 16 8.563a2.005 2.005 0 0 1 1 0a2 2 0 0 1 0 3.874zM16.5 3a.5.5 0 0 1 .5.5v4.041a3.02 3.02 0 0 0-1 0V3.5a.5.5 0 0 1 .5-.5zm0 10.5c-.17 0-.337-.014-.5-.041V17.5a.5.5 0 0 0 1 0v-4.041c-.163.027-.33.041-.5.041z" fill="currentColor"></path></g></svg>
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<div class="ellipsis">归档</div>
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</a>
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 20 20"><g fill="none"><path d="M9.384 2a1 1 0 0 0-.966.742L4.616 17H2.5a.5.5 0 0 0 0 1h15a.5.5 0 0 0 0-1h-2.116L11.582 2.742A1 1 0 0 0 10.616 2H9.384zM5.651 17l.8-3H11.5a.5.5 0 0 0 0-1H6.717l.534-2H10.5a.5.5 0 0 0 0-1H7.517l1.867-7h1.232l3.733 14H5.651z" fill="currentColor"></path></g></svg>
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<div class="ellipsis">路线图</div>
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</a>
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</li><li data-path="cosy-resume">
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<a href="/cosy-resume">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 20 20"><g fill="none"><path d="M8.5 4.498a1.5 1.5 0 1 1 3 0a1.5 1.5 0 0 1-3 0zm1.5-2.5a2.5 2.5 0 0 0-2.43 3.086L5.471 4.15a1.761 1.761 0 0 0-2.317.88c-.4.882-.008 1.917.877 2.31L7 8.662v2.287l-1.877 4.645a1.75 1.75 0 0 0 3.245 1.311l1.556-3.849a.073.073 0 0 1 .028-.038a.086.086 0 0 1 .046-.012c.02 0 .035.005.046.012a.074.074 0 0 1 .028.038l1.555 3.849a1.75 1.75 0 0 0 3.245-1.311L13 10.96V8.662l2.968-1.322a1.74 1.74 0 0 0 .877-2.31a1.761 1.761 0 0 0-2.317-.88l-2.097.934a2.5 2.5 0 0 0-2.43-3.086zM4.065 5.444a.761.761 0 0 1 1-.38l3.918 1.744a2.5 2.5 0 0 0 2.034 0l3.918-1.744a.761.761 0 0 1 1 .38a.739.739 0 0 1-.373.983l-2.969 1.321a1 1 0 0 0-.593.914v2.298a1 1 0 0 0 .073.375l1.872 4.633a.75.75 0 0 1-1.39.562l-1.556-3.849c-.364-.9-1.639-.9-2.003 0l-1.555 3.85a.75.75 0 1 1-1.39-.562l1.876-4.646A1 1 0 0 0 8 10.95V8.662a1 1 0 0 0-.593-.914L4.438 6.427a.739.739 0 0 1-.373-.983z" fill="currentColor"></path></g></svg>
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<div class="ellipsis">简历</div>
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</a>
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</li></ul>
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<ul><li class="">
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<a href="/categories/EQ/">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M5.636 5.636a9 9 0 0 1 13.397.747L13.414 12l5.619 5.617A9 9 0 1 1 5.636 5.636z"></path><circle cx="11.5" cy="7.5" r="1" fill="currentColor"></circle></g></svg>
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<div class="ellipsis">
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<span>EQ</span>
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</div>
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</a>
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</li><li class="">
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<a href="/categories/Finance/">
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2023-12-26 10:56:25 +08:00
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2023-12-25 16:39:03 +08:00
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<div class="ellipsis">
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<span>Finance</span>
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</div>
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</a>
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</li><li class="">
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<a href="/categories/Front-End/">
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2023-12-26 10:56:25 +08:00
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2023-12-25 16:39:03 +08:00
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<div class="ellipsis">
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<span>Front-End</span>
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</div>
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</a>
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</li><li class="">
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<a href="/categories/Hexo/">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M4 17v1a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-1"></path><path d="M8 16h8"></path><path d="M8.322 12.582l7.956.836"></path><path d="M8.787 9.168l7.826 1.664"></path><path d="M10.096 5.764l7.608 2.472"></path></g></svg>
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<div class="ellipsis">
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<span>Hexo</span>
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</div>
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</a>
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</li><li class="">
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<a href="/categories/%E6%B1%82%E5%AD%A6%E4%B9%8B%E8%B7%AF/">
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2023-12-26 10:56:25 +08:00
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2023-12-25 16:39:03 +08:00
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<div class="ellipsis">
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<span>求学之路</span>
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</div>
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</a>
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</li><li class="active">
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<a href="/categories/%E8%87%AA%E5%AA%92%E4%BD%93/">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><path d="M9 12a4 4 0 1 0 4 4V4a5 5 0 0 0 5 5" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg>
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<div class="ellipsis">
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<span>自媒体</span>
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</div>
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</a>
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</li></ul>
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</nav>
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<script src="/js/118098c2.js"></script>
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</div>
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<div class="bottom">
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<cosy-tooltip id="button-preference" placement="right">
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<span slot="content">
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<span>偏好</span>
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<cosy-short-key>⌘</cosy-short-key>
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<cosy-short-key>p</cosy-short-key>
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</span>
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<cosy-icon bordered id="button-about-cosy-theme">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 16 16">
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<g fill="none">
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<path d="M8 6a2 2 0 1 0 0 4a2 2 0 0 0 0-4zM7 8a1 1 0 1 1 2 0a1 1 0 0 1-2 0zm3.618-3.602a.708.708 0 0 1-.824-.567l-.26-1.416a.354.354 0 0 0-.275-.282a6.072 6.072 0 0 0-2.519 0a.354.354 0 0 0-.275.282l-.259 1.416a.71.71 0 0 1-.936.538l-1.359-.484a.355.355 0 0 0-.382.095c-.569.627-1 1.367-1.262 2.173a.352.352 0 0 0 .108.378l1.102.931a.704.704 0 0 1 0 1.076l-1.102.931a.352.352 0 0 0-.108.378A5.986 5.986 0 0 0 3.53 12.02a.355.355 0 0 0 .382.095l1.36-.484a.708.708 0 0 1 .936.538l.258 1.416c.026.14.135.252.275.281a6.075 6.075 0 0 0 2.52 0a.353.353 0 0 0 .274-.281l.26-1.416a.71.71 0 0 1 .936-.538l1.359.484c.135.048.286.01.382-.095c.569-.627 1-1.367 1.262-2.173a.352.352 0 0 0-.108-.378l-1.102-.931a.703.703 0 0 1 0-1.076l1.102-.931a.352.352 0 0 0 .108-.378A5.985 5.985 0 0 0 12.47 3.98a.355.355 0 0 0-.382-.095l-1.36.484a.71.71 0 0 1-.111.03zm-6.62.58l.937.333a1.71 1.71 0 0 0 2.255-1.3l.177-.97a5.105 5.105 0 0 1 1.265 0l.178.97a1.708 1.708 0 0 0 2.255 1.3L12 4.977c.255.334.467.698.63 1.084l-.754.637a1.704 1.704 0 0 0 0 2.604l.755.637a4.99 4.99 0 0 1-.63 1.084l-.937-.334a1.71 1.71 0 0 0-2.255 1.3l-.178.97a5.099 5.099 0 0 1-1.265 0l-.177-.97a1.708 1.708 0 0 0-2.255-1.3L4 11.023a4.987 4.987 0 0 1-.63-1.084l.754-.638a1.704 1.704 0 0 0 0-2.603l-.755-.637c.164-.386.376-.75.63-1.084z" fill="currentColor"></path>
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</g>
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</svg>
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</cosy-icon>
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</cosy-tooltip>
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</aside>
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<main>
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2023-12-26 10:56:25 +08:00
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<link rel="stylesheet" href="/css/9bb9a539.css">
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2023-12-25 16:39:03 +08:00
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<div class="post-container">
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<header>
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<div class="left">
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<link rel="stylesheet" href="/css/7d333f9e.css">
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<nav class="breadcrumb">
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<section>
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<cosy-tooltip placement="bottom-left">
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<span slot="content"><span>首页</span>
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自媒体
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短视频账号起号逻辑
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<!-- 渲染文章内容 -->
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<article>
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<!-- 文章标题 -->
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<h1 class="post-title">短视频账号起号逻辑</h1>
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<div class="last-updated">
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上次更新: 2023-11-14 15:33:17
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</div>
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<!-- 文章 -->
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<h1 id="抖音流量池"><a href="#抖音流量池" class="headerlink" title="抖音流量池"></a>抖音流量池</h1><table>
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<tr>
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<th>级别</th>
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<th>曝光次数</th>
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<th>播放量范围</th>
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</tr>
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</thead>
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<tbody><tr>
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<td>初级流量池</td>
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<td>冷启动</td>
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<td>0~500</td>
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</tr>
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<tr>
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<td></td>
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<td>二次曝光</td>
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<td>3K~5K</td>
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</tr>
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<tr>
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<td></td>
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<td>三次曝光</td>
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<td>1W~2W</td>
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<tr>
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<td></td>
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<td>四次曝光(人工复审)</td>
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<td>10W~15W</td>
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</tr>
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<tr>
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<td>中级流量池</td>
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<td>五次曝光</td>
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<td>30W~70W</td>
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</tr>
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<tr>
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<td>高级流量池</td>
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<td>六次曝光</td>
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<td>100W~300W</td>
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</tr>
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<tr>
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<td>热门流量池</td>
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<td>七次曝光</td>
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<td>500W~1200W</td>
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</tr>
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<tr>
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<td>全平台曝光</td>
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<td>八次曝光</td>
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<td>-</td>
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</tr>
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</tbody></table>
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<h1 id="如何起新号"><a href="#如何起新号" class="headerlink" title="如何起新号"></a>如何起新号</h1><h2 id="素材整理与发布"><a href="#素材整理与发布" class="headerlink" title="素材整理与发布"></a>素材整理与发布</h2><ul>
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<li>准备 20 条内容,分成 5 组。</li>
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<li>连续 5 天,每天发布 4 条。</li>
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<li>每个短视频投入 100 元抖+(选择投放时长 6 小时或 12 小时)。</li>
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<li>选取同类账号,确定兴趣标签。</li>
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<li>主要关注点赞、评论数据。</li>
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</ul>
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<h2 id="数据分析与追加投资"><a href="#数据分析与追加投资" class="headerlink" title="数据分析与追加投资"></a>数据分析与追加投资</h2><ul>
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<li>第二天,基于前一天数据,忽略点赞和评论。</li>
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<li>选择完播率最高的视频,追加投资 200 元。</li>
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<li>投向粉丝量(选择投放时长 6 小时或 12 小时)。</li>
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</ul>
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<h2 id="持续操作与评估"><a href="#持续操作与评估" class="headerlink" title="持续操作与评估"></a>持续操作与评估</h2><ul>
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<li>在 5 天内完成 20 条视频的投放。</li>
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<li>总费用 3000 元,目标达到 7.5W 播放量视为合格。</li>
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<li>如果有视频完播率大于 40%,可达小热门;大于 50%,可达大热门。</li>
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</ul>
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<h2 id="数据筛"><a href="#数据筛" class="headerlink" title="数据筛"></a>数据筛</h2><ul>
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<li>隐藏表现不佳的视频。</li>
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<li>选出最佳视频,追加投资 2000 元抖+,针对粉丝量。</li>
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</ul>
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<h2 id="备注:兴趣标签选择"><a href="#备注:兴趣标签选择" class="headerlink" title="备注:兴趣标签选择"></a>备注:兴趣标签选择</h2><ul>
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<li>关注二级兴趣标签(整理账号粉丝兴趣分布)。</li>
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<li>赛道长尾词:通过“创作灵感”,找到相关小账号(5K-10W 粉丝),避开大 V,直接投放,吸引其粉丝。</li>
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</ul>
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<div class="post-tags">
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</div>
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<p class="motto">重拾纯粹的写作</p>
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</article>
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<!-- 评论 -->
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2023-12-26 10:56:25 +08:00
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<span>目录</span>
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</p>
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2023-12-25 16:39:03 +08:00
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<!-- 文章toc -->
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<ol class="toc"><li class="toc-item toc-level-1"><a class="toc-link" href="#%E6%8A%96%E9%9F%B3%E6%B5%81%E9%87%8F%E6%B1%A0"><span class="toc-number">1.</span> <span class="toc-text">抖音流量池</span></a></li><li class="toc-item toc-level-1"><a class="toc-link" href="#%E5%A6%82%E4%BD%95%E8%B5%B7%E6%96%B0%E5%8F%B7"><span class="toc-number">2.</span> <span class="toc-text">如何起新号</span></a><ol class="toc-child"><li class="toc-item toc-level-2"><a class="toc-link" href="#%E7%B4%A0%E6%9D%90%E6%95%B4%E7%90%86%E4%B8%8E%E5%8F%91%E5%B8%83"><span class="toc-number">2.1.</span> <span class="toc-text">素材整理与发布</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90%E4%B8%8E%E8%BF%BD%E5%8A%A0%E6%8A%95%E8%B5%84"><span class="toc-number">2.2.</span> <span class="toc-text">数据分析与追加投资</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%8C%81%E7%BB%AD%E6%93%8D%E4%BD%9C%E4%B8%8E%E8%AF%84%E4%BC%B0"><span class="toc-number">2.3.</span> <span class="toc-text">持续操作与评估</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E7%AD%9B"><span class="toc-number">2.4.</span> <span class="toc-text">数据筛</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E5%A4%87%E6%B3%A8%EF%BC%9A%E5%85%B4%E8%B6%A3%E6%A0%87%E7%AD%BE%E9%80%89%E6%8B%A9"><span class="toc-number">2.5.</span> <span class="toc-text">备注:兴趣标签选择</span></a></li></ol></li></ol>
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