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2023-11-11 18:48:29 +08:00
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短视频账号起号逻辑
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2023-10-24 09:50:42 +08:00
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2023-11-25 11:32:34 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-21 16:58:32 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-11 18:50:08 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-03 14:52:16 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-11 18:50:08 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-11 18:50:08 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-06 16:14:34 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-03 14:52:16 +08:00
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2023-11-08 10:11:56 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-11 18:50:08 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-03 14:52:16 +08:00
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window.search = {
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2023-11-10 13:55:02 +08:00
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2023-11-03 14:52:16 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-10 13:55:02 +08:00
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2023-10-24 09:50:42 +08:00
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2023-11-03 14:52:16 +08:00
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2023-10-24 09:50:42 +08:00
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<!-- navigation -->
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2023-10-24 09:48:00 +08:00
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2023-10-24 09:50:42 +08:00
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<section class="category-nav scrollbar-obtrusive">
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2023-11-10 13:44:10 +08:00
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<ul><li data-path="timeline">
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<a href="/archives">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"> <g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"> <path d="M12 7v14"></path> <path d="M9 18l3 3l3-3"></path> <circle cx="12" cy="5" r="2"></circle> </g> </svg>
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2023-11-11 18:50:08 +08:00
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<div class="ellipsis">时间轴</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li><li data-path="roadmap">
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<a href="/roadmap">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"> <g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"> <path d="M10.5 20.4l-6.9-6.9c-.781-.781-.781-2.219 0-3l6.9-6.9c.781-.781 2.219-.781 3 0l6.9 6.9c.781.781.781 2.219 0 3l-6.9 6.9c-.781.781-2.219.781-3 0z"></path> <path d="M9 14v-2c0-.59.414-1 1-1h5"></path> <path d="M13 9l2 2l-2 2"></path> </g> </svg>
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2023-11-11 18:50:08 +08:00
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<div class="ellipsis">路线</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li><li data-path="resume">
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<a href="/resume">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"> <g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"> <path d="M14 3v4a1 1 0 0 0 1 1h4"></path> <path d="M5 8V5a2 2 0 0 1 2-2h7l5 5v11a2 2 0 0 1-2 2h-5"></path> <circle cx="6" cy="14" r="3"></circle> <path d="M4.5 17L3 22l3-1.5L9 22l-1.5-5"></path> </g> </svg>
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2023-11-11 18:50:08 +08:00
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<div class="ellipsis">简历</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li></ul>
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2023-11-11 18:50:08 +08:00
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<p>分类</p>
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2023-11-11 18:48:29 +08:00
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<ul><li class="">
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2023-11-10 13:44:10 +08:00
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<a href="/categories/EQ/">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M5.636 5.636a9 9 0 0 1 13.397.747L13.414 12l5.619 5.617A9 9 0 1 1 5.636 5.636z"></path><circle cx="11.5" cy="7.5" r="1" fill="currentColor"></circle></g></svg>
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2023-11-10 13:51:34 +08:00
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<div class="ellipsis">
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<span>EQ</span>
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</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li><li class="">
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<a href="/categories/Finance/">
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2023-11-10 13:51:34 +08:00
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="9"></circle><path d="M14.8 9A2 2 0 0 0 13 8h-2a2 2 0 0 0 0 4h2a2 2 0 0 1 0 4h-2a2 2 0 0 1-1.8-1"></path><path d="M12 6v2m0 8v2"></path></g></svg>
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<div class="ellipsis">
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<span>Finance</span>
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</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li><li class="">
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<a href="/categories/Front-End/">
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2023-11-10 13:51:34 +08:00
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M20 4l-2 14.5l-6 2l-6-2L4 4z"></path><path d="M7.5 8h3v8l-2-1"></path><path d="M16.5 8H14a.5.5 0 0 0-.5.5v3a.5.5 0 0 0 .5.5h1.423a.5.5 0 0 1 .495.57L15.5 15.5l-2 .5"></path></g></svg>
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<div class="ellipsis">
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<span>Front-End</span>
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</div>
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2023-11-10 13:44:10 +08:00
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</a>
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</li><li class="">
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<a href="/categories/Hexo/">
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2023-11-10 13:51:34 +08:00
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M4 17v1a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-1"></path><path d="M8 16h8"></path><path d="M8.322 12.582l7.956.836"></path><path d="M8.787 9.168l7.826 1.664"></path><path d="M10.096 5.764l7.608 2.472"></path></g></svg>
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<div class="ellipsis">
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<span>Hexo</span>
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</div>
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2023-11-10 13:44:10 +08:00
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</a>
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2023-11-21 13:49:17 +08:00
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</li><li class="">
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<a href="/categories/%E6%B1%82%E5%AD%A6%E4%B9%8B%E8%B7%AF/">
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M7 4a2 2 0 0 0-2 2v3a2 3 0 0 1-2 3a2 3 0 0 1 2 3v3a2 2 0 0 0 2 2"></path><path d="M17 4a2 2 0 0 1 2 2v3a2 3 0 0 0 2 3a2 3 0 0 0-2 3v3a2 2 0 0 1-2 2"></path></g></svg>
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<div class="ellipsis">
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<span>求学之路</span>
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</div>
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</a>
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2023-11-11 18:48:29 +08:00
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</li><li class="active">
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<a href="/categories/%E8%87%AA%E5%AA%92%E4%BD%93/">
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2023-11-11 18:50:08 +08:00
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24"><path d="M9 12a4 4 0 1 0 4 4V4a5 5 0 0 0 5 5" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg>
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2023-11-11 18:48:29 +08:00
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<div class="ellipsis">
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<span>自媒体</span>
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</div>
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</a>
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2023-11-10 13:44:10 +08:00
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</li></ul>
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2023-10-24 09:50:42 +08:00
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</section>
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自媒体
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2023-11-11 18:48:29 +08:00
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短视频账号起号逻辑
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2023-10-24 09:50:42 +08:00
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<article>
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2023-11-11 18:48:29 +08:00
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<h1>短视频账号起号逻辑</h1>
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2023-11-25 11:32:34 +08:00
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<p class="post-info">更新: 2023-11-17 16:12:08</p>
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2023-11-11 18:48:29 +08:00
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<h1 id="抖音流量池"><a href="#抖音流量池" class="headerlink" title="抖音流量池"></a>抖音流量池</h1><table>
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<tr>
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<th>级别</th>
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<th>曝光次数</th>
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<th>播放量范围</th>
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</tr>
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</thead>
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<tbody><tr>
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<td>初级流量池</td>
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<td>冷启动</td>
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<td>0~500</td>
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</tr>
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<tr>
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<td></td>
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<td>二次曝光</td>
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<td>3K~5K</td>
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</tr>
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<tr>
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<td></td>
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<td>三次曝光</td>
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<td>1W~2W</td>
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</tr>
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<tr>
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<td></td>
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<td>四次曝光(人工复审)</td>
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<td>10W~15W</td>
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</tr>
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<tr>
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<td>中级流量池</td>
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<td>五次曝光</td>
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<td>30W~70W</td>
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</tr>
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<tr>
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<td>高级流量池</td>
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<td>六次曝光</td>
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<td>100W~300W</td>
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</tr>
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<tr>
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<td>热门流量池</td>
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<td>七次曝光</td>
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<td>500W~1200W</td>
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</tr>
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<tr>
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<td>全平台曝光</td>
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<td>八次曝光</td>
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<td>-</td>
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</tr>
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</tbody></table>
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<h1 id="如何起新号"><a href="#如何起新号" class="headerlink" title="如何起新号"></a>如何起新号</h1><h2 id="素材整理与发布"><a href="#素材整理与发布" class="headerlink" title="素材整理与发布"></a>素材整理与发布</h2><ul>
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<li>准备 20 条内容,分成 5 组。</li>
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<li>连续 5 天,每天发布 4 条。</li>
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<li>每个短视频投入 100 元抖+(选择投放时长 6 小时或 12 小时)。</li>
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<li>选取同类账号,确定兴趣标签。</li>
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<li>主要关注点赞、评论数据。</li>
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</ul>
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<h2 id="数据分析与追加投资"><a href="#数据分析与追加投资" class="headerlink" title="数据分析与追加投资"></a>数据分析与追加投资</h2><ul>
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<li>第二天,基于前一天数据,忽略点赞和评论。</li>
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<li>选择完播率最高的视频,追加投资 200 元。</li>
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<li>投向粉丝量(选择投放时长 6 小时或 12 小时)。</li>
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</ul>
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<h2 id="持续操作与评估"><a href="#持续操作与评估" class="headerlink" title="持续操作与评估"></a>持续操作与评估</h2><ul>
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<li>在 5 天内完成 20 条视频的投放。</li>
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<li>总费用 3000 元,目标达到 7.5W 播放量视为合格。</li>
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<li>如果有视频完播率大于 40%,可达小热门;大于 50%,可达大热门。</li>
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</ul>
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<h2 id="数据筛"><a href="#数据筛" class="headerlink" title="数据筛"></a>数据筛</h2><ul>
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<li>隐藏表现不佳的视频。</li>
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<li>选出最佳视频,追加投资 2000 元抖+,针对粉丝量。</li>
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</ul>
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<h2 id="备注:兴趣标签选择"><a href="#备注:兴趣标签选择" class="headerlink" title="备注:兴趣标签选择"></a>备注:兴趣标签选择</h2><ul>
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<li>关注二级兴趣标签(整理账号粉丝兴趣分布)。</li>
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|
<li>赛道长尾词:通过“创作灵感”,找到相关小账号(5K-10W 粉丝),避开大 V,直接投放,吸引其粉丝。</li>
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</ul>
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2023-11-08 13:45:34 +08:00
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</article>
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2023-10-24 09:50:42 +08:00
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2023-11-21 16:58:32 +08:00
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<link rel="stylesheet" href="/css/727b3e4f.css">
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2023-10-24 09:50:42 +08:00
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<div class="copyright">
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2023-11-25 11:32:34 +08:00
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<a target="_blank" href="https://mozzie.cn/2023/11/17/clpdhwpkd00175yva98y3ebzo/">
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2023-11-06 14:37:35 +08:00
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<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 24 24">
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<g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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<path d="M3 19a9 9 0 0 1 9 0a9 9 0 0 1 9 0"></path>
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<path d="M3 6a9 9 0 0 1 9 0a9 9 0 0 1 9 0"></path>
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<path d="M3 6v13"></path>
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<path d="M12 6v13"></path>
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<path d="M21 6v13"></path>
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</g>
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</svg>
|
2023-11-11 18:48:29 +08:00
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|
<span>短视频账号起号逻辑</span>
|
2023-10-24 09:50:42 +08:00
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</a>
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<ul>
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<li>
|
2023-11-11 18:50:08 +08:00
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<span>作者</span>
|
2023-10-24 09:50:42 +08:00
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|
<p> Mozzie</p>
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</li>
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<li>
|
2023-11-11 18:50:08 +08:00
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<span>发布于</span>
|
2023-11-25 11:32:34 +08:00
|
|
|
|
<p>2023-11-17</p>
|
2023-10-24 09:50:42 +08:00
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</li>
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<li>
|
2023-11-11 18:50:08 +08:00
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<span>许可</span>
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2023-10-24 09:50:42 +08:00
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<p><a target="_blank" rel="noopener" href="https://creativecommons.org/licenses/by-nc-sa/4.0/">CC BY-NC-SA 4.0</a></p>
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</li>
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</ul>
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</div>
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2023-10-24 09:48:00 +08:00
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<script src="/js/31d6cfe0.js"></script>
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2023-10-24 09:50:42 +08:00
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<!-- 评论 -->
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</main>
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</div>
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2023-11-06 15:01:24 +08:00
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2023-11-11 18:48:29 +08:00
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<div class="meta-container">
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<p class="catalog">
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<g fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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<path d="M4 6h16"></path>
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<path d="M4 12h16"></path>
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<path d="M4 18h12"></path>
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</g>
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</svg>
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2023-11-11 18:50:08 +08:00
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<span>目录</span>
|
2023-11-11 18:48:29 +08:00
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</p>
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<!-- 文章toc -->
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<ol class="toc"><li class="toc-item toc-level-1"><a class="toc-link" href="#%E6%8A%96%E9%9F%B3%E6%B5%81%E9%87%8F%E6%B1%A0"><span class="toc-number">1.</span> <span class="toc-text">抖音流量池</span></a></li><li class="toc-item toc-level-1"><a class="toc-link" href="#%E5%A6%82%E4%BD%95%E8%B5%B7%E6%96%B0%E5%8F%B7"><span class="toc-number">2.</span> <span class="toc-text">如何起新号</span></a><ol class="toc-child"><li class="toc-item toc-level-2"><a class="toc-link" href="#%E7%B4%A0%E6%9D%90%E6%95%B4%E7%90%86%E4%B8%8E%E5%8F%91%E5%B8%83"><span class="toc-number">2.1.</span> <span class="toc-text">素材整理与发布</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90%E4%B8%8E%E8%BF%BD%E5%8A%A0%E6%8A%95%E8%B5%84"><span class="toc-number">2.2.</span> <span class="toc-text">数据分析与追加投资</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%8C%81%E7%BB%AD%E6%93%8D%E4%BD%9C%E4%B8%8E%E8%AF%84%E4%BC%B0"><span class="toc-number">2.3.</span> <span class="toc-text">持续操作与评估</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E6%95%B0%E6%8D%AE%E7%AD%9B"><span class="toc-number">2.4.</span> <span class="toc-text">数据筛</span></a></li><li class="toc-item toc-level-2"><a class="toc-link" href="#%E5%A4%87%E6%B3%A8%EF%BC%9A%E5%85%B4%E8%B6%A3%E6%A0%87%E7%AD%BE%E9%80%89%E6%8B%A9"><span class="toc-number">2.5.</span> <span class="toc-text">备注:兴趣标签选择</span></a></li></ol></li></ol>
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</div>
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2023-10-24 09:50:42 +08:00
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jsCdn: "//cdn.jsdelivr.net/npm/katex@0.13.18/dist/katex.min.js",
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cssCdn: "//cdn.jsdelivr.net/npm/katex@0.13.18/dist/katex.min.css"
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}
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window.mermaid = {
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2023-11-08 10:11:56 +08:00
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enable: "",
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2023-11-15 10:21:41 +08:00
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theme: "",
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2023-10-24 09:50:42 +08:00
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cdn: "//cdn.jsdelivr.net/npm/mermaid@10.4.0/dist/mermaid.min.js",
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}
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window.valine = {
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2023-11-08 10:11:56 +08:00
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enable: "",
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2023-10-24 09:50:42 +08:00
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appId: 'TisMit6uhflounFqAN3ZGjgq-MdYXbMMI',
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appKey: 'CdjirjYdz07U5i62ElsJvXUh',
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avatar: 'monsterid',
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cdn: '//unpkg.com/valine@latest/dist/Valine.min.js',
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serverURLs: '//tismit6u.api.lncldglobal.com'
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};
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</script>
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2023-11-21 16:58:32 +08:00
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<script src="/js/e8ca3347.js"></script>
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2023-10-24 09:50:42 +08:00
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</main>
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</body>
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<script>
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window.i18n = {
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2023-11-11 18:50:08 +08:00
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"tip-collapse": "折叠",
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"tip-expand": "展开",
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"text-select": "选择",
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"text-move": "移动",
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"text-esc": "关闭",
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"tip-status-done": "完成",
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"tip-status-doing": "进行中",
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"tip-status-todo": "待办",
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"tip-status-other": "废弃",
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"tip-status-default": "默认",
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"tip-roadmap-today": "定位今天",
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"text-search": "搜索...",
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"text-today": "今天",
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2023-10-26 15:09:35 +08:00
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// month
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2023-11-11 18:50:08 +08:00
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"January": "一月",
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"February": "二月",
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"March": "三月",
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"April": "四月",
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"May": "五月",
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"June": "六月",
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"July": "七月",
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"August": "八月",
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"September": "九月",
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"October": "十月",
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"November": "十一月",
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"December": "十二月",
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2023-10-24 09:50:42 +08:00
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}
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</script>
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2023-11-06 16:14:34 +08:00
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<script src="/js/58c91c4e.js"></script>
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2023-10-24 09:50:42 +08:00
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2023-10-24 09:48:00 +08:00
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</html>
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